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Peter D. Mobley
Active contributor since February 23rd, 2022
Peter D. Mobley is the founder and CEO of Geogram, an innovative advertising and design firm that uses technology to advance clients' annual revenue and generate growth from $10 million to over $100 million annually. As an expert in branding, Mr. Mobley has driven growth for Fortune Global 5000 companies including BYD - Build Your Dreams, within an 18-month period, from $15 million to over $600 million in orders in North America's transportation electrification markets.
Most people have a misconception of branding when developing a marketing and advertising campaigns; They mistakenly focus on 'features and benefits' instead of focusing on how the product or service makes the person 'feel'. The idea here is not to get consumers to buy, but to get fans to share. Once that happens, everything else seems to fall into place.